… and yes I are one. So of course I am just a teensy bit prejudiced.
We boosted women’s lib into an art form and began the effort to remove the glass ceiling. We freed men to be more actively involved in childcare and more equitable domestic partnerships. We insisted on equal civil rights … at least for part of the population. We espoused peaceful demonstrations. We ushered in the era of sex, drugs and rock and roll. We supported a generation of Social Security.
We stood up to our parents.
As the large group of people born between the years of 1946 and 1964 we are the biggest group to arrive in a long time … at least since the turn of the century before last. That’s us over there in red on the chart.
And although some of us have died through war, illness and whatnot there are still a whole lot of us around. We are a force to be reckoned with.
We are … a market.
I had to laugh the other day … after I finished gritting my teeth, that is. The local news broadcaster was telling of a story in which an elderly man had died in a house fire. At least that was the headline.
He said “An elderly man, oh around in his early fifties, has died in a fire in …”
Elderly? Early Fifties?
Then I did a quick look-up of this man and his age. He is 43. That’s when I started laughing. Who writes his material? A twelve-year-old?
But ever since then, the idea of my generation being older … and a distinct market … has been rattling around in my head.
Many things have been introduced which are targeted at my generation. The book I am in the process of writing speaks greatly to my generation.
Movies … at least some of them … appear to be targeted at my generation. Here are a few recent ones that you may want to see. Details courtesy of IMDB.
Stand Up Guys – in which “A pair of aging stick up men try to get the old gang back together for one last hurrah …”
Quartet – A story “At a home for retired musicians, …”
Red – where “former black-ops agent Frank Moses reassembles his old team …”
Bucket List – as “Two terminally ill men escape from a cancer ward and head off on a road trip with a wish list of to-dos before they die”
Hope Springs – “After thirty years of marriage, a middle-aged couple attends an intense, week-long counseling …”
Calendar Girls – in which some older women’s “fundraising effort for a local hospital by posing nude for a calendar becomes a media sensation.”
Secondhand Lions – about a young boy sent “to spend the summer with his wealthy, eccentric uncles in Texas.”
And. I. Loved. It.
And not because there were shades of the book I am writing in it. Because of all the story lines. All about various stages of love.
I guess I am a sucker for a good love story.
And it didn’t hurt that Maggie Smith and Penelope Wilton from Downton Abbey were stars in the movie. There was even a couple whose storyline life was strikingly identical to two people I know in real life. The man was built the same and even wore his hair the way this man used to … and for all I know still does.
Of course being written about the universal theme … love … there are parts of characters with which we can all identify.
And the best part … for me … other than the happy endings … was that all of the characters were “of a certain age”.
Or as the young Hotel owner said “In India, we have a saying; everything will be all right in the end. So if it is not all right, it is not yet the end.”
Reminded me of a quote said to me once by a friend … “Our last chapter has not yet been written.”
I believe this is a true statement. We are not dead yet.